We hope that 2021 was an excellent year for you! While bouncing back from 2020’s aftermath might have been challenging, we appreciate your effort to return stronger and provide even better care and services to your clients.
With 2022 just around the corner, now is the right time to gear for the future! Planning and strategizing in advance can help you pinpoint goals, save money and time, and improve the overall quality of the care your home care agency provides. These tips will help you save time and money, meet your goals, and prepare you for a fantastic year in 2022.
- Virtual Care is the New Care
The middle of 2020 brought about the first worldwide pandemic. The appropriate measures and precautions during this time were only possible due to digitized care and remote monitoring. With patients having access to the medical care they need, even when they prefer to stay at home, 2021 showed more than enough evidence of seniors choosing to stay home and relying on virtual care and remote monitoring.
Undoubtedly, digitized care is here to stay in 2022 and ahead as well. As per a study, 79% of people felt satisfied with telehealth interaction during the pandemic.
At a keynote, a spokesperson from Mayo Clinic emphasized how remote monitoring and effective remote care have proven beneficial. “To effectively monitor patients in a remote setting, we have to be able to get data off them. That has huge advantages in terms of being able to provide care around the country and the world, as we now provide care in places where they may not have access to physicians.” the spokesperson said.
Virtual care dominated the home health care industry in 2021. With the rise of wearables, sensors, and similar technology, it can be said that the integration of technology and care is going to gain a larger magnitude in the coming years. To keep your agency moving in the right direction, ammunition of technology-based assets is needed.
- Staff Retention can be even more Challenging
Two years after the pandemic, caregiver retention has become a tough nut to crack. However, 2022 is going to be the year of making data-based decisions to retain in-home caregivers. Agencies need to add systems that track caregiver satisfaction, job happiness quotient, and turnover rate.
With the data in hand, don’t let your churn rate soar to the moon! Categorize your staff based on data and keep a regular check on what the statistics are showing. Is your team satisfied with their schedules, payment, and overall workflow? Data will give you the answers that could make a huge difference. Additionally, flexibility and a strong brand culture will be your defenses against the staff lack.
Give your staff plenty of reasons to stay via offering benefits, training, a sense of inclusivity, non-monetary and monetary advantages. With a plethora of job options available to them, your goal as an agency should be to be their constant companion and supporter in all aspects.
- Being an All-rounder
Is your agency staying on top of the competition? Does it offer USPs clients can’t find anywhere else? If your answer is no to both, it’s time to rethink your new year strategy. As clients rely more on convenience and technology, they expect the same from their agencies.
Your agency model needs to be designed as an all-in-one package to thrive in the industry and provide genuine quality care and services. Offer credibility, a variety of services, affordability, and an avenue of adequate resources and alliances to say ahead of the race.
With an integrated approach, you will be the home care business leader of choice who is best placed to meet clients’ fitness goals. Once you bring all services under one roof, you will maximize your team’s productivity, improve your communications and give your agency a stronger brand.
- Make Easy Usability a Non-Negotiable
Not every client will be well-versed with technology and navigating complex systems. Offer ease-of-use and user-oriented solutions to keep it simple for them. You can start this by implementing the following in home care software:
- 24/7 customer support
- Easy to follow tutorials
- Quick solutions and adjustments
- Multiple language support in your apps and software
- Simple app navigation
Keep them in the know by clearly explaining features and functionality and what makes your agency unique and competitive. This will make your clients feel valued; even the most minor changes and efforts on your end will impact their experience. The more effortless their experience, the more likely they are to trust you.
It is never a bad idea to prepare for both the best and the worst. Kick start your 2022 planning with thorough research and insights into 2021. Looking back at the year will provide you many answers to the issues you may have faced. Remember, your clients should always be your top priority; plan in a way that adds to their comfort.
There will always be challenges, but let’s keep working diligently to overcome them all. And if the road gets tough, remember to take a deep breath, count to ten—and then get back on it!
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