A non-medical home care startup, or even several home care startups, is not hard to launch. Look up “launch home care startup” or “home care marketing” on any search engine, and what you will find is a plethora of rich, instructive material, including photos and other data of what has worked and what has not in this special business field.
Let’s take a look at a few things you can do that have worked….
1. The first step is to startup either from scratch or from what already exists (a current company that you can then buy and make changes to), depending on the amount of capital you’ve either collected or need to raise.
- If you need initial capital, and any funds/outreach initiatives have not been successful, what you may also consider is taking out equity (personal assets of high value you may have that may be sold or traded/liquidated).
- You may also think about getting a start-up loan or a business line of credit from your bank/credit union.
2. The next step is usually to join a ‘Member’s Only’ type of professional networking group. You can find many of them online with ratings to help you determine which one will best fit your needs. You must be willing to pay the ongoing cost to join the private group of those who work specifically within your new business’s “niche.”
- Joining one of these groups will offer you greater business exposure, networking opportunities, access to expert-led training courses, certifications, conferences, and much, more.
- Engaging in this step, by the way, can actually help you with the previous step as well.
- How so? Well, if you ever come across ‘the right connection,’ an interested party who believes in the rising potential of your idea/business plan and is ‘sold’ on the concept of it, you may be looking at your next start-up capital investor or potential stakeholder. Do keep an open mind.
3. You’ll also be required to pass licensure and get a legal business document if you wish to become an ‘official business’ in compliance with local and federal law.
- City/state/county requirements may vary with respect to this. Ideally, it’s best to look online here for further details. This link leads you to the official USA.gov regulations on the topic, as well as prerequisites for getting started. It covers facts you need to note, as well as statistics, whether you’re planning to become an official ‘small business’ or even a medium-sized or larger one.
4. On the previous note, your next step would be to take advantage of every single resource possible. The PDHCA, HCAA, and HCAOA offer multiple contents featuring resources with information on industry events, certification courses online, in-person training, success blogs, etc.
5. Once you’ve budgeted the long-term and short-term initial costs, then you want to run a ‘final check’ to ensure all else is in order.
- And then, of course, once all the pieces are in their proper place, you’ll want to consider a relevant ‘launch date’ or ‘kickoff date,’ but not before having something like a ‘pre-kickoff’. You’ll want to build as much steam about your new business as possible. Rally enough interest, support, and attendees, and then pray for the best.
Get your foot in the door! Start somewhere. That’s our advice. Take that first step in full confidence. Then, follow-through, accordingly, with the other steps.
Related blog posts:Does a Startup Really Need a Home Care Software System in Order to Manage its Operations?
What are the Challenges that Home Care Startups Face?