Market non-medical home care business
Start by making the right connections
How do you market a non-medical home care business?
A non-medical home care business software is one approach for doing so which includes reaching out to others who already use such software and offering them tips and strategies on how to succeed in the business. Signups for subscriptions are key here, as they can increase your follower base. The more followers you have, the more referrals you might get from others in your industry, who become interested potential leads. So it can work like this….
Say you’ve made a really good networking connection with a fellow non-medical home care business that offers mainly the same things you do, and they have a patient who is interested in their services, but who lives too far away from their area. Conveniently, that patient’s residential area is near to where you offer services, right in the same city and zip code! Thus, the non-medical business sends that patient over to you, and you’ve now got a new client and growing business revenue, in turn — which all started from you networking your business in the industry, ‘marketing’ what your agency does and where it’s based.
Continue by choosing the proper location
Target demographics, in many businesses, are everything, and they can most certainly mean either success or failure. That said, you need to seriously consider which types of audiences are near the business and its location(s) of service. If not many exist nearby, then you may need to consider extending your range of service, relocating, or basically doing anything else needed to go to where the business is. Your ideal patients may be those who are disabled, even youth or those who need a guardian, those in elder care or about to retire, etc. Anyone with the means and desire to receive home care, of a basic nature and non-medical, is a prime target. Never rule anyone out.
Follow up by building a magnificent sales/marketing team
You’ve built the foundations, then you’ve laid them out and gotten the proper location. Now, what you need is a good sales/promotional team to get things going. You could either have your own marketing team, along with your own sales team, or you could delegate and merge the tasks and duties of both into one. There needs to be someone constantly available to take calls, for when you are not in the office and the phones begin to ring. Such person(s) ought to be trained in how to sell every product and service you expect to offer, knowing the policies and everything else like the back of their hand.
There also needs to be someone who is continually looking at your sales goals, current outreach metrics, demographic audience changes, buyer personas. It is difficult for a business such as this one to thrive without someone keeping an eye on all these things.
Ask your team what they need from you in order to be more successful in their endeavors. Have one-to-one meetings with them, individually, if you can. Buy them lunch. A little bit of genuine kindness will go a long way, especially in this industry.
These are only a few examples of how to market your care business successfully. For many, it has worked. Word-of-mouth marketing works wonders for these small agencies, and it can for you as well. Try it now!
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