The 7 Pillars of Home Care Growth: More Billable Hours, More Revenue, Sustainable Success

Most private duty agencies don’t face a demand problem; rather, they are stuck with operational problems hindering sustainable growth.

The difference comes down to having the right foundation in place.

A strong business development strategy, a steady referral pipeline, an exceptional client experience, engaged caregivers & operational systems are integral pillars of the overall strategy. They can support growth without creating more complexities.

Yet many agencies struggle to build consistent momentum.

The agencies that thrive in the future won’t rely on chance or short-term wins. In fact, they will strengthen the core pillars that drive sustainable growth – building businesses that consistently attract referrals, convert more clients, retain great caregivers & scale with value.

Join Kurt Kazanowski, one of the industry’s leading Hospice and Home Care Executives. He is also a Professional Speaker, Author, & Founder of Hospice Advisors and Caregiving Experts. He will be joined by Ruby Mehta, Vice President of Sales at CareSmartz360, for an insightful session on ‘The 7 Pillars of Home Care Growth: More Referrals, More Clients, Sustainable Success.’

You’ll learn strategies that home care agencies can apply to build a stronger and more predictable path to growth.

What you’ll walk away with

• Creating a culture of growth

  Learn how to build an agency where growth is part of everyday decision-making – not just the responsibility of the marketing or sales team.

• Improving your referral-to-client process

  See where referrals are commonly lost and how a stronger intake, follow-up, and onboarding process helps convert more opportunities into clients.

• Building a strong referral strategy

  Move beyond relationship-based marketing and develop a structured approach to building referral partnerships that last.

• Standing out from the competition

  Explore practical ways to differentiate your agency through the services you offer. The experience you deliver. And the value you bring to referral partners and families.

• Growing through the right referral sources

  Different referral partners have different needs. Learn how to approach hospitals, physicians, senior living communities, home health providers, and community organizations with a clear value proposition.

• Making technology work for your agency

  Understand how the right technology can support better visibility, streamline operations, and make it easier to manage growth.

• Building an agency that can grow

  Growth shouldn’t create more chaos. Learn how strong systems and consistent processes help your agency take on more clients while maintaining quality and control.

Why you can’t afford to miss this

The home care industry is becoming more competitive every year.

Growing successfully requires more than increasing referrals.

It requires building an organization capable of consistently delivering value for clients, caregivers, referral partners & your business.

Be it strengthening your referral network, improving operational performance, or building an excellent leadership culture. Or, for that matter, preparing your home care agency for long-term growth. This webinar is all about providing practical strategies that can be applied successfully and immediately.

If you’re ready to move beyond reactive growth and build a stronger foundation for the future, this session is definitely for you.

About the keynote speakers

Kurt Kazanowski – Founder & Managing Partner, Hospice Advisors

Kurt Kazanowski has spent more than 35 years helping care organizations strengthen operations, improve business development, and ensure they always serve more clients.

As the Founder of Hospice Advisors, he has worked with more than 300 hospice and healthcare organizations, helping leaders improve referral development, operational performance, strategic planning & financial sustainability.

He is the author of The 7 Pillars of Growth for Hospice and Home Care. It is a practical framework that helps organizations build the systems needed to achieve sustainable growth while staying true to their mission.

Drawing from decades of leadership experience, Kurt combines operational insight with practical strategies that healthcare leaders can implement immediately.

Ruby Mehta – Vice President of Sales, CareSmartz360

Ruby Mehta is a senior health-tech leader with over 15 years of experience helping home care agencies grow, improve operations & navigate an increasingly complex industry.

She works closely with agencies across North America. She understands the realities operators face day-to-day – for instance, caregiver shortages, scheduling mishaps, limited visibility, and constant pressure to protect margins.

In this session, Ruby will share practical insights into how leading agencies are using technology, smarter processes, and AI to operate more efficiently while maintaining control.

Ready to grow your home care agency?

Unlock more billable hours and build sustainable growth.

Register Now!