After requirement gathering and understanding the client’s business processes, a solution was developed to address all the business challenges. The cloud – based, HIPAA compliant application was configured to manage operations and franchisees with one single application eliminating data duplication and redundancy. Role based logins with corresponding views were created to enable Corporate Office, Franchisees, Area Representatives, Care-coordinators and Caregivers manage their respective functions with a single integrated application. Reporting was taken to a whole new level – users could generate all kinds of custom reports including Franchise Management, Client Intake, Scheduling, Payroll, Billing, HR, Marketing and Support.
- The client is now able to manage the entire business (operations, marketing and franchise management) from a single system. The single integrated database provides the ability to generate comprehensive analytic reports in minutes. This has led to better business decisions.
- The client can track national advertising campaigns – the system allows staff to parse leads from multiple lead sources (television, radio, print, direct mail, etc.) and assign to franchisees.
- Franchisees have the ability to track leads, calculate ROI and change strategy mid-stream quickly if required. This is extremely important because franchisor advertising is becoming very consumer – centric – millions of dollars are being spent by franchisors to generate leads for franchisees.
- The client also has the ability to view which lead sources are generating revenue and to strategize accordingly. They now have the ability to view and analyze the entire lead flow – understand where in the process leads are dropping off and take corrective action.