The 3Rs of Caregiver Success: Recruiting, Retaining & Rewarding Top Talent

What if the answer to your caregiver shortage isn’t recruiting harder – but recruiting smarter?

Home care agencies across the country are feeling the pressure of a workforce crisis that shows no signs of slowing down.

Many agencies are spending more on job boards, increasing recruitment efforts, and offering new incentives – yet turnover continues to disrupt schedules, impact client satisfaction, and strain office staff.

The reality is that caregiver success doesn’t start when someone accepts a job offer.

It starts long before that.

The agencies that consistently attract and keep great caregivers aren’t relying on luck. They’re building workforce strategies that focus on the complete caregiver journey – from recruiting the right people to creating an environment where they want to stay and feel valued.

Join Tim Rowan, President of Rowan Consulting Associates, and Ruby Mehta, Vice President of Sales at CareSmartz360, for a practical discussion on the three pillars that drive long-term workforce success in home care: Recruiting, Retaining, and Rewarding top talent.

With more than 30 years of experience in home healthcare, technology, recruiting, and workforce strategy, Tim has helped agencies across North America navigate some of the industry’s most pressing staffing challenges. From serving as CIO of a multi-location home care agency to publishing one of the industry’s most respected technology and operations journals for more than 25 years, Tim has spent decades studying what separates agencies with stable caregiver teams from those constantly struggling with turnover.

Key discussion points

• Recruiting caregivers in a highly competitive market

  Learn why traditional recruiting methods are becoming less effective & discover practical strategies to attract caregivers who are more likely to stay and succeed.

• Building a retention strategy that actually works

  Explore the factors that influence caregiver loyalty, engagement, and long-term commitment – and why retention begins long before a caregiver’s first day on the job.

• Using technology to improve workforce stability

  Discover how technology, automation, reputation management, and data-driven hiring tools can help agencies make better recruiting decisions and reduce costly turnover.

• Creating a culture caregivers want to be part of

  Learn how recognition, communication, training, and support can strengthen caregiver engagement and improve workplace satisfaction.

• Rewarding caregivers beyond compensation

  Understand why meaningful recognition, career development opportunities, and workplace flexibility often have a greater impact on retention than pay increases alone.

• Preparing your workforce strategy for 2026 and beyond

  As competition for caregivers continues to increase, learn what agency leaders should focus on now to build a stronger, more resilient workforce for the future.

Why you can’t afford to miss this

The caregiver shortage remains one of the biggest challenges facing home care agencies today.

Yet many organizations continue to approach recruiting, retention, and recognition as separate problems.
The most successful agencies understand that these three areas are deeply connected.

When agencies recruit the right people, create an environment where they can thrive, and consistently recognize their contributions, caregiver retention improves, client satisfaction increases, and operational stability becomes easier to achieve.

Success in 2026 will require more than posting more jobs.
It will require a smarter workforce strategy built around the people who deliver care every day.

If you’re serious about building a workforce that stays, grows, and succeeds, this conversation is for you.

About keynote speakers

Tim Rowan – President, Rowan Consulting Associates

Tim Rowan is one of the most recognized voices in home care technology, workforce development, and operational strategy. Since entering the home healthcare industry in 1993, Tim has served as a home care CIO, technology consultant, industry analyst, speaker, educator, and publisher.

For more than 25 years, he authored and published Home Care Technology Report, widely regarded as one of the most respected sources of technology and operational insights for home care and hospice providers. Following the passing of his mentor, industry pioneer Tom Williams, Tim continued the mission of educating providers and technology companies on the evolving needs of the home care industry. 

Today, through Rowan Consulting Associates, Tim helps agencies improve caregiver recruiting and retention, strengthen online reputation management, evaluate technology solutions & build sustainable workforce strategies. 

Ruby Mehta – Vice President of Sales, CareSmartz360

Ruby Mehta is a senior home care technology leader with extensive experience helping agencies improve workforce management, operational efficiency, compliance & sustainable growth.

Working closely with agencies across North America, Ruby understands the real-world staffing challenges owners and operators face every day – from caregiver shortages and retention struggles to scheduling complexities and operational visibility.

In this session, she will share practical insights into how leading agencies are leveraging technology, automation, and operational best practices to create stronger caregiver experiences while supporting business growth.

Because caregiver success isn’t just about hiring more people – it’s about creating an organization where great caregivers choose to stay.

Ready to strengthen your caregiver workforce & build a retention strategy that lasts?

Reserve your spot today.