Join our insightful roundtable discussion featuring Laura Ness and Mia Haney as they delve into the pivotal role of equitable reimbursement in recruiting, retaining, and empowering Pennsylvania’s home care workforce. You’ll explore the strategies advocacy leaders employ to influence policy, secure rate increases, and foster sustainable growth for agencies and caregivers alike.
During this session, the esteemed speakers will unveil their proven frameworks for navigating complex legislative and regulatory landscapes—from cultivating strategic relationships with elected officials to launching high-impact advocacy campaigns.
Gain insider insights on converting policy victories into tangible revenue growth and lasting workforce stability. We’ll wrap up with a live Q&A, giving you the chance to receive personalized guidance on your most urgent reimbursement and staffing challenges.
Mia Haney, Chief Executive Officer – Pennsylvania Homecare Association
Mia Haney leads strategic advocacy, policy development, and meaningful industry collaboration at the PHA to advance quality home care services. With years of experience in home care administration and advocacy, Mia has championed regulatory reforms, innovative workforce development programs, and partnerships that enhance care standards and affordability.
Under her leadership, PHA has expanded member services, strengthened provider networks, and amplified the voice of home care professionals in state policy discussions.
Laura Ness, Deputy Executive Director – Administration, Advocacy, & Political Engagement, BAYADA Hearts for Home Care Inc.
With deep expertise in government affairs, Laura advises BAYADA’s Chief Government Affairs Officer and Board on strategic initiatives at the state and national levels. She has directed a high-performance team across PA, DE, and MO, contributing to a $32M annual revenue increase; led the development of a new Medicaid billing code that generated $1M in recurring revenue; and orchestrated the launch of a 501(c)(4) organization alongside 25+ senior leaders.
As a recognized advocate and policy expert, Laura has managed grant agreements totaling over $3.7M and consistently secured meaningful reimbursement rate improvements for home care.
Ruby Mehta, Vice President – Sales, CareSmartz360
Ruby Mehta is a seasoned revenue strategist with over 15 years of experience building high-performance sales teams, pioneering go-to-market innovations, and driving global channel initiatives at CareSmartz360.
Under her leadership, the company has expanded its market reach and delivered advanced software solutions that empower home care agencies to streamline operations and maximize profitability.
Our users reported 95% customer satisfaction in 2024. Schedule a personal walkthrough to see CareSmartz360, home care software in action.
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