The $300M Growth Playbook: How to Build, Launch, and Scale in Home Care

What if growth isn’t your problem but scaling without chaos is?

In today’s multi-location, Medicaid-driven home care environment, the real challenge isn’t adding clients—it’s building systems that scale, protecting margins, and navigating complexity across operations, compliance, and payer mix.

But what if scaling to $100M or even $300M isn’t about doing more…
It’s about building smarter, earlier?

Join Kristen Duell, Founder & CEO of Momentum Healthcare & Technology Consulting & Ruby Mehta, VP of Sales at CareSmartz360, as they break down what it really takes to build, launch, and scale a home care business from startup to enterprise without losing control, culture, or clarity.

Key discussion points:

• What it really takes to scale to $300M

  Go beyond theory and learn how high-growth home care agencies actually scale; from early-stage decisions to enterprise execution.

• Building a go-to-market strategy that actually goes to market

  Understand how to create GTM plans that don’t just look good on paper but drive real traction, partnerships, and revenue.

• Operational scaling without breaking your business

  Discover how to align people, processes, and systems to support rapid growth without creating bottlenecks, inefficiencies, or compliance risks.

• From growth to controlled momentum

  Kristen will share how to scale with intention; balancing speed with sustainability, and growth with integrity.

• The role of technology in modern home care expansion

  Learn how the right tech stack – including CRM, EMR, and AI-driven tools  can support smarter decisions, better visibility, and scalable operations.

Why you can’t afford to miss this

In home care, growth doesn’t fail because of lack of opportunity – it fails because of misalignment, poor execution, and scaling too fast without the right foundation.

If you’re navigating multi-location complexity, staffing challenges, payer pressures, and expansion goals, this session will give you a clear, experience-backed roadmap to grow with confidence.

If you’re serious about building something that lasts not just something that grows this conversation is for you.

About keynote speakers

Kristen Duell — Founder & CEO, Momentum Healthcare & Technology Consulting

With 23+ years of experience in the care-at-home space, Kristen has helped scale agencies from startup to $300M. From leading national brand strategies to building go-to-market plans that actually deliver, she brings real-world expertise grounded in both success and hard-earned lessons.

After navigating personal and professional turning points, Kristen founded Momentum HT Consulting to help healthcare providers and technology companies grow with intention – combining strategy, operational rigor, and purpose-driven leadership. She is also the founder of IDEAL for Healthcare, a nonprofit community empowering women in healthcare leadership.

Ruby Mehta — Vice President of Sales, CareSmartz360

Senior health-tech leader with 15+ years of experience in regulated home care and EVV-enabled SaaS ecosystems.

Ruby works closely with home care leaders navigating the realities of scale – multi-location operations, EVV compliance, staffing shortages & revenue pressure.

In this session, she brings frontline insight into what separates agencies that scale successfully from those that stall. From operational visibility to AI-powered decision-making, Ruby understands how the right systems help agencies grow without losing control.

Because scaling isn’t just about growth; it’s about doing it right.

Ready to build, launch & scale with confidence?

Save Your Seat!