2026 Home Care Comeback: Reverse Revenue Drop & Scale to 10k Hours/Week

It’s time to stop the downward spiral. Join Mike Doughty, Executive Director, Zeabe, and Ruby Mehta, VP Sales, CareSmartz360, for a real-deal session on how to reverse a 64.5% home care revenue drop and steer your agency toward 10,000 care hours per week.

If you run the show — owner, ops leader, or growth-focused exec — this is for you. No hype, no vague advice: just a concrete playbook built from lived experience.

Key discussion points:

• The brutal truth behind a 64.5% revenue collapse

  What Mike got wrong, what few outsiders see coming, and exactly how he clawed his agency back from the edge.

• The “Strategize → Deliver → Optimize” growth framework

  A three-pillar system that transforms chaos into structure, and inconsistency into predictable growth.

• How to define your agency’s “Prime Axis” 

  The one core value or strength that becomes the heartbeat of your whole operation — and build a measurable Strategy Map + Dashboard that gives you real-time visibility into what matters.

• Hands-on tactics to upgrade your core operations

  Staffing smart, building scalable support, establishing QA controls so quality doesn’t slip when volume rises.

• Margin and cash-flow optimization

  How to grow WITHOUT burning your budget or sacrificing margins — important for Medicaid/VA-heavy agencies where rates and reimbursements can be tight.

• Execution rhythms and people leverage

  How to put the right people in the right seats, protect your agency from burnout, and build a “get-stuff-done (GSD)” culture.

Why you can’t afford to miss this

Because this isn’t theory. This is real, raw, unfiltered — a story of a home care agency that crashed hard, rebuilt smarter, and now runs on a framework strong enough to handle growth and the pressure that comes with it.

If revenue is slipping, client volume is unpredictable, or growth feels like chasing ghosts — this session could be the pivot your agency desperately needs.

About keynote speakers

Mike Doughty — Executive Director, Zeabe

Mike came in blind to home care, took over a small agency built by his father, and watched it spiral — a 64.5% revenue drop taught him the hard way what works, what fails, and what most “experts” don’t talk about.

Drawing on 14+ years of business experience — including franchising, digital marketing, automation, and scaling across industries — he built a new playbook tailored for Medicaid- and VA-based home care.

Mike lives the struggle and the comeback: this webinar isn’t about theories, it’s about a proven framework he’s deploying right now.

Ruby Mehta — Vice President of Sales, CareSmartz360

Ruby leads revenue strategy at CareSmartz360, helping home care agencies turn operational chaos into streamlined, scalable businesses. She knows agencies’ pain points — from staffing and compliance to growth limits.

Ruby champions real-world tools like AI-based caregiver retention, smart scheduling, and integrated billing so your team can spend less time juggling admin and more time delivering care.

In short: she’s the partner you want when you’re ready to grow without growing headaches.

Reserve your seat now — because rebuilding revenue, stability, and growth doesn’t wait.