What are the Challenges that Home Care Startups Face?

Manipal Posted by Manipal April 3, 2018

For those who are stepping into health care business, the road ahead is not so smooth and things don’t happen as they were anticipated.

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The healthcare business has never looked engaging to entrepreneurs looking to break into the healthcare industry. However, thanks to the constantly evolving technology and the advancements in medical science, the scenario has changed completely. For those who are stepping into health care business, the road ahead is not so smooth and things don’t happen as they were anticipated. Challenges are thrown at every step and the decision-making capabilities of entrepreneurs is the only resolution to it.

To make it big in-home care industry, new entrepreneurs are taking innovative approaches using high-level service delivery plans. They need to because the World Health Organization has said, “By 2035, there will be an overall scarcity of around 12.9 million healthcare workers worldwide”. At the same time, these startups are the ones most likely to have a lot of trouble establishing themselves and growing in the times ahead.

To succeed, you need to understand the barriers and take the necessary steps to bust through them. Here are some of the key challenges that home healthcare startups face and what they can do to beat the competition and come out on top.

The Financial Crunch

To start any business, a large amount of financial backing is required to fund the operations. For most home care agencies, they need approximately $40,000 to $60,000 to get off the ground. Finding such a large amount of cash is not always easy. To overcome this challenge, start with a sound business plan to attract investors and to get funds from financial institutions. In addition, seek consultation from a business advisor who has experience in starting new companies. Their guidance can help in saving huge amount of time and money.

New Business from New Clients

With so many players in the home care industry, both big and small, a startup will have to compete with the veterans. Getting new clients may be rough and will require lot of effort in marketing strategies, networking, and promotion on both offline and online platforms. The first few clients will be the brand ambassadors and they will spread the word to people they know who need your services, but only if they are satisfied with the quality of those services. A digital marketing agency can come in handy to promote in desired locations, get followers, build brand image, find prospective clients with specific health conditions, and establish brand reputation for a home care startup. Having them to take over this part of the job will help you focus on delivering best quality services.

Talent Acquisition

Hiring the right talent with experience and performance-driven attitude can help write the success story of your startup. A home care startup needs knowledgeable and qualified caregivers with the necessary skills to handle the required duties on a regular basis. Finding the only the best will take time, be patient and start the evaluation processes as early as possible. While hiring a caregiver or administrative staff, always perform a comprehensive background check. The last thing you want to do is put both your business and your clients at risk by hiring the wrong employees.

Genuine vs. Fake

Now this is something scary. You may find it comforting believing that most home care providers are certified. However, the truth is that often, they are all just usual folks that have gone through non-standardized training sessions organized by the company that hired them. You don’t want to put a ‘fake’ label on your startup. Adhere to the industry norms, follow standard compliance regulations and work with business ethics.

Business Model

In health care, however, the person who will benefit from the service is not always the one who is paying for it. Home healthcare startups need to take into consideration this complicated and complex business model and how it will affect the decision-making process when it comes to their business from both the client’s and their doctors’ standpoint. Utilizing the capabilities of technological solutions should be a part of startup’s business model. There are home care business management solutions that automate and streamline all business processes and operations in order to stay productive, increase efficiency and help grow the profits.

For every new home care business, the list of challenges is different and each requires a well-aligned strategic plan.

Struggling through the same? Talk to us and learn more!

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